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Retail Environment

Digital Signage Solutions

Explore the Ultimate in Retail Technology

This digital signage guide for retail environments offers a comprehensive round-up of the latest technologies and innovations. From shop exteriors, to leisure facilities or car showrooms, discover solutions that help deliver exciting and immersive retail experiences.

For more information on any of the products or solutions featured, or to discuss a customised application, please contact one of our expert sales team on 1300 666 099 or sales@midwich.com.au.

LCD vs LED

The Challenge

To identify whether LCD or LED display technology is the best solution in a digital signage or messaging application

Our Solution:

To help identify the use case, ask yourself these three important questions:

    1) Will the signage be positioned indoors or outdoors?
    2) What is the viewing distance?
    3) What type of content will be on display?

LCD is often the best solution in instances where the viewing distance is less than 20 metres and the content is corporate spreadsheet type data.

LED is often the best solution for outdoor displays although high brightness LCD displays can be used for menu boards with weather protection. Unlike most electronics, LED screens can be water-resistant and are not confined to set sizes or shapes. Displays can be straight or curved, square, or rectangular, large or small, you can achieve the exact look you need which adds impact*.

3 x Rule - is a shorthand method for calculating an approximate estimate of the Visual Acuity Distance. The calculation is: Pixel pitch x 3 = approximate viewing distance in metres

Unlike most electronics, LED screens can be water-resistant and are not confined to set sizes or shapes. Displays can be straight or curved, square, or rectangular, large or small, you can achieve the exact look you need which adds impact.

*A fine pixel pitch LED display is much more expensive than the equivalently sized and higher resolution, LCD display because materials and production costs are higher for fine pixel pitch LED since more LED clusters are required to create the higher pixel density. A typical 55” 4K UHD LCD display has a pixel pitch of approximately 0.315mm whereas Ultra Fine Pitch LED is twice that, at approximately 0.6 - 0.7mm.

Digital Signage Posters

The Challenge

To cost-effectively deploy and manage Digital Signage Poster(s) within a room, building or across a campus or retail chain

Our Solution:

Hi Brightness LCD Displays - LG, NEC and Samsung

BrightSign media players offer a high performance, no compromise, immersive 4K digital signage experience using a dedicated signage OS that eliminates the possibility of Windows messages or the dreaded “blue screen of death” ever being displayed.

BrightSign BSN.Cloud, “ContentCloud” management and “ControlCloud” platforms.

Easily provision single, multi or mass sets of players, view and monitor real time player health from any location, real time access to player diagnostics and controls, create, publish and manage presentations to ControlCloud players using your choice of CMS.

CHIEF Mounts and Stands (e.g.)
MSM1U - The installer-inspired fixed mount solves top flat panel installation problems, offering perfect TV positioning and flexible adjustments for medium flat panel screens.
LW55UBP - Impact on-wall portrait 55" kiosk enclosure
TEMPO – Flat panel floor support system

Shopfront Video Wall

The Challenge

To cost effectively ensure all content and messaging is seen in areas of bright ambient, competing light

LG's 55VX1D high brightness LCD displays, deliver all digital signage material clearly under the brightest lights or high ambient lighting. The 4K (UHD) DisplayPort Daisy-Chain, allows 4K (UHD) multimedia content to be shown across multiple screens without downscaling or degradation.

BrightSign XT media player offers a high performance, no compromise, immersive 4K digital signage experience using a dedicated Signage OS that eliminates the possibility of Windows messages or the dreaded “blue screen of death” ever being displayed. Only a single player is required which avoids issues from having to sync multiple players.

CHIEF LVS1U bracket provides the micro-adjustable ability to level each row by using industry standard Unistrut, to connect multiple mounts together.

Product Function
LG 55VX1D Full HD 1,920 x 1,080 resolution with UHD DisplayPort Daisy-Chain. 3.5mm ultra narrow bezel-to-bezel width creates a seamless viewing experience. Covered by a 3-year 24/7 commercial warranty.
Brightsign
XT244
The most powerful H.265/H.264 4K and full HD video engine with Dolby Vision and HDR10+ support, 4K upscaling and dual decoding of two 4Kp60 videos simultaneously. Delivers the best HTML5 rendering performance available for Enterprise applications. Includes Gigabit Ethernet with PoE+, GPIO, IR, analog/digital audio and an M.2 SSD PCIe interface.
Brightsign WS103WW M.2 module enabling BrightSign players to connect to the wireless network using Wi-Fi, supports 802.11a/b/g/n/ac protocols.
Chief LVS1U Provides the ability to level each row once by using strut channel to connect multiple mounts together with a simple-to-install system that can handle the largest requirements. 200 x 100 – 700 x 400 mm VESA mount compatibility with 68kg weight capacity per mount.

Sound for Impact

The Challenge

To deliver high-quality sound from Digital Signage Videos

responsive image with clickable areas CA120 Amplifier AUDEO108 Loudspeaker IC6 Class TR Ceiling Speaker

* Choose one of the above Loudspeaker models to suit preferred mounting location and aesthetic requirements

ECLER CA120 AV Integration Micro-amplifier

  • 2 x 60 W RMS amplifier.
  • AUTO STANDBY function: in the absence of an audio signal the unit automatically goes into STANDBY mode, minimising power consumption
  • Lightweight, silent, high-performance amplifier (fan-free convection cooling)
  • Remote control by infrared remote control, wall plate or third-party control system

ECLER AUDEO108 Cabinet Loudspeakers

  • 2-way loudspeaker cabinet with a 8” woofer and 1” tweeter
  • AUDEO series has a balanced, innovative design, resulting from the collaboration between ECLER and the prestigious group Giugiaro Design.
  • Available in black or white
  • Accessories for wall-mounting included

ECLER IC6CLASS In-ceiling / In-wall High-end Loudspeaker

  • 2-way loudspeaker integrates a very careful and efficient selection of components (6" woofer + 1" tweeter), together with a mechanical design that provides a high quality audio ("Hi-Fidelity" profile sound)
  • 6" Kevlar® woofer
  • 1" Silk dome (ACCW) tweeter
  • Aluminium front grill

ECLER TRAIL103 Rail-mount loudspeaker

  • 3" lamp style loudspeaker cabinet, featuring an installation system which is compatible with ceiling light rails, as well as surface mount, truss mount, etc.
  • Available in black or white
  • Compatible light rails: 4 wire 3 circuit track system such as Global Trac Pro or compatibles