June 8, 2021 Midwich Group Plc (LON: MIDW), a specialist audio visual distributor to the trade market, announces the APAC launch of Huddly products as part of a global distribution agreement with the Oslo-based video experience products manufacturer

The agreement expands the unified communications and collaboration (UC&C) offering for Midwich throughout APAC and the broader market.

Huddly combines hardware and software with groundbreaking artificial intelligence (AI) to create products for video collaboration, regardless of whether people are working from a home office or within a traditional office environment.

Partnering with industry-leading companies, Huddly solutions cover a wide range of scenarios, guaranteeing a high-quality video meeting experience for a variety of soft codecs including Zoom, Microsoft Teams, and Google Meet as well as the recently announced partnership with the Mersive Solstice Pod solution.

“Recent acquisitions demonstrate our commitment to UC&C and the need to expand our portfolio to align with these changing technology demands,” comments Sean Tobin, Chief Operating Officer, Midwich APAC. This new distribution agreement with Huddly means we can facilitate sought after, seamless technology solutions for the channel and their clients by aligning with brands we already represent and have solid relationships with.”

The full range of Huddly products are immediately available to Midwich channel partners throughout Asia Pacific and will help answer the rapid increase in demand for high-quality video collaboration experience products for UC&C.

“Midwich Group is an ideal global distribution partner for Huddly and we are excited to extend our successful cooperation with a global agreement,” said Stein Ove Eriksen, CEO, Huddly. “Through their professionalism, competence and global reach, Midwich Group will help us bring high-quality video experiences to everyone.”

Enquiries may be directed to sales@midwich.com.au or visit Midwich.com.au